Friday, December 19, 2008

Why we can’t resist snacks


Dutch researchers say that it all happens because there is a substantial inconsistency between healthful snack choice intentions and actual behaviour.

Pascalle Weijzen, a researcher in the Division of Human Nutrition in Netherlands, brought this fact to light by conducting a study in which participants were asked about their intentions in choosing among four snacks — an apple, a banana, a candy bar and a molasses waffle.

He said that about half the participants said they would choose the apple or banana — a ‘healthy’ snack. However, when the researchers presented the participants with the actual snacks a week later, 27 per cent of them switched to candy bar. Over 90 per cent of them stuck with the unhealthy snack. The researchers concluded that intentions are not always tightly linked to people’s actual behaviours.

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